National Geographic expanding mobile presence

National Geographic launched a division dedicated to boosting its mobile content business.
The iconic brand said it hopes to boost revenues by increasingly licensing its library of content to handset manufacturers, aggregators, developers and carriers. National Geographic also unveiled plans to launch a wireless Web site next month that will offer news, images, music and videos to mobile users, and said it will partner with PlayPhone to ramp up its online mobile content distribution through a subscription-based service.
“This is a great opportunity for us to leverage our wonderful assets and feed the growing demand from consumers who are looking for compelling, rich media content on their cell phones, and for us to extend our mission globally,” said Ted Prince, EVP of operations for National Geographic Global.