According to Frost & Sullivan, in 2007 mobile advertising saw revenues of $807.8 million across 13 Asia-Pacific countries. In the report “Sizing-up the Mobile Advertising Opportunity in Asia-Pacific,” the research firm predicts mobile advertising in those countries will reach $4 billion by the end of 2012, for a compound annual growth rate (CAGR) of 37.8% from 2007 to 2012.
Mobile Advertising Dials up Profits in Asia-Pacific
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