Worst of the Week: Nokia's world

Hello! And welcome to our Friday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCRWireless.com to rant and rave about whatever rubs us the wrong way. We hope you enjoy it!
And without further ado:
If the movie classic “Revenge of the Nerds” taught us anything it’s that it’s tough to remain on top. Sure, the Alpha Betas, along with their female cohorts at Pi Delta Pi, were the big tribes on campus, ruling the Greek Council and basically running rough shod over all the lesser fraternities and sororities, but they became complacent.
You could see it in the mundane way in which they tried to wreck the Tri-Lamb/Omega Mu party by releasing pigs into the house or by spray painting “Nerds” on the outside of the fraternity house. Really? You are the big, powerful rulers of the Greek Council, and all you could come up with is some pigs and spray paint?
And don’t get me started on the feeble attempt the AB’s and PDP’s put forth at the Greek Games. It was obvious they thought they could just waltz through the “athletic” portions of the games and their lame attempt at the talent show was just sad.
And as all of you witnessed, this complacency, along with some mad gonging by my man Takashi, eventually brought the Alpha Betas and Pi Delta Pis to their knees and ushered in a new ruling regime.
This came to mind this week when listening to Nokia announce for the 38th time its intention to refocus its marketing efforts in the United States, which appears to be the only market in the world where the handset maker does not dominate. Somehow, while Nokia controls around 35% of the world handset market, in the United States its market share is in the low single-digits.
To foster its greater ambitions in the U.S. market, Nokia’s SVP and global head of sales, Colin Giles, announced a number of steps the company plans to take in order to achieve its goal. Those steps include tailoring devices towards the taste of U.S. consumer (may I recommend bar-b-que flavor), working closely with carriers to make sure devices include desired customization (may I suggest flame paint jobs and “spinners”), and refusing to make CDMA devices that would be compatible with seven of the nation’s 10 largest operators (wait … what?).
All heady and well-conceived plans I must admit, but for some reason while listening to Giles layout Nokia’s new plans for U.S. domination I felt a sense of d