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CommScope rebrands for unified corporate identity

CommScope unveiled a new corporate brand and logo as part of the company’s effort to tell a more unified corporate identity. The makeover is the first since the mid-1990s.
The company formalized its “At Home, At Work and On the Go” terms to represent the broadband, enterprise and wireless markets it serves. IN addition it introduced icons to symbolize each, including the “Andrew flash” that stood as Andrew Corp.logo. CommScope brought Andrew iin 2007. Andrew Solutions and Systimax are now CommScope brands.
“This is an exciting time for CommScope as we embark on the next phase of the company’s growth as a private company and as the global economy continues to rebound,” said Ted Hally, chief commercial officer, CommScope. “The introduction of our new corporate identity is a piece of that future, helping us tell a more unified story with clarity across the many markets and geographies we serve.

ABOUT AUTHOR

Tracy Ford
Tracy Ford
Former Associate Publisher and Executive Editor, RCR Wireless NewsCurrently HetNet Forum Director703-535-7459 [email protected] Ford has spent more than two decades covering the rapidly changing wireless industry, tracking its changes as it grew from a voice-centric marketplace to the dynamic data-intensive industry it is today. She started her technology journalism career at RCR Wireless News, and has held a number of titles there, including associate publisher and executive editor. She is a winner of the American Society of Business Publication Editors Silver Award, for both trade show and government coverage. A graduate of the Minnesota State University-Moorhead, Ford holds a B.S. degree in Mass Communications with an emphasis on public relations.