The number of U.S. mobile subscribers watching video on their mobile devices jumped more than 40% year-over-year in the third and fourth quarters of 2010, according to a new report from The Nielsen Co. Monthly usage reached an average of four hours and 20 minutes in both quarters, marking a 33% and 20% year-over-year increase in each of the respective quarters.
The firm pins much of the growth on the rapid adoption of smartphones, which have made it easier and more enjoyable to watch and share video. By the end of 2010 more than 25 million subscribers had viewed mobile video on their devices.
Respondents aged 12-17 and 18-24 ranked the highest for total usage. The growth rate did decline, however, from the third and fourth quarters. The third quarter ended with a 45.5% year-over-year increase while the fourth quarter ended with a 40.5% year-over-year jump.
Mobile video posts significant viewership gains in 2010
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