Economic Times | April 7, 2011
NEW DELHI: Tata Docomo, the GSM brand of Tata Teleservices (TTSL), today appointed Bollywood star Ranbir Kapoor as its brand ambassador .
The company has inked a two-year contract with Kapoor and will roll out various television, print and outdoor campaigns with the actor, starting with the upcoming Indian Premier League (IPL) tournament.
“We think Tata Docomo is an inspirational brand and so is the charm and personality of Ranbir Kapoor, so it is a great match. We will leverage him in various campaigns to build the brand further,” TTSL Head Corporate Marketing Gurinder Singh Sandhu told PTI.
Tata DOCOMO will undertake various marketing initiatives with Ranbir Kapoor, including television commercials, print campaigns, outdoors and retail front displays, he added.
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