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LG to manufacture smartphones at its Pune unit

Business Standard | April 11, 2011 | Priyanka Joshi

LG Mobile phones is set to expand its smartphone market as it plans to start manufacturing them from its Pune unit.

The unit, with its present production capacity of eight million handsets, mainly entry level and features phones, will ramp up production to 10 million units by 2011-end.

“We are looking to grow our share in smartphone market this year and will even launch 10 smartphone models. Manufacturing them in India will be critical in getting them to market faster and managing the costs,” said Vishal Chopra, Business Head, Mobile Communication, LG Electronics.

LG Mobiles is targeting a turnover of Rs 3,000 crore in 2011 and sell about 450,000 smartphone units in India this year.

It is betting big on its smartphone brand with the introduction of Optimus, with price ranging between Rs 9,000 and Rs 35,000. Next month, it is expected to launch a 3D smartphone.

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