@ NAB: AEG Digital Media using Cisco video solution

LAS VEGAS—AEG Digital Media, which produces digital media services for live video-streaming events, is using part of Cisco Systems Inc.’s Videoscape portfolio to live stream video over any device on any Internet Protocol network.
AEG has produced live-streaming services for the Grammy Awards, We are the World: Haiti and the opening ceremonies for the Olympics, among others, said AEG President John Rubey. “We try to be platform and device agnostic,” Ruby noted during a Mobile Excellence Awards panel at the National Association of Broadcasters’ annual event.
The company has used the Spinnaker live streaming appliance, which Cisco acquired as part of its purchase of Inlet Technologies. Today, AEG uses 40 Spinnaker appliances as part of its broadcast operations center.
The cloud, the network and the client are three areas Cisco is focusing on to transform the next generation of television, said Murali Nemani, director of service provider video at Cisco. Service providers need to be able to deliver content across a variety of networks to a variety of end-user devices and optimize the content for the best delivery, while at the same time being able to scale.
“The advent of over-the-top digital broadcast TV combined with online content, social media and mobile communications is fueling a tremendous market growth opportunity for innovative media content providers and service providers,” said Suraj Shetty, VP of Cisco’s Service Provider Business Group in a prepared statement. “By 2013, we estimate video will represent more than 90% of all consumer Internet traffic.”