MMA Forum: Weighing in on the importance of mobile analytics

NEW YORK — Mobile devices are projected to drive more online traffic than desktops and laptops within the next 18 months, according to current projections.
With that in mind, several industry executives here at the Mobile Marketing Forum weighed in on the growing importance of mobile analytics. Knowing who’s surfing the web, what they’re looking at and how often enables app developers and advertisers to target the right content to the right user. Leveraging that user data will power a variety of revenue models.