iPass introduces Wi-Fi offload, roaming platform for operators

iPass Inc. (IPAS) introduced its Open Mobile Exchange (iPass OMX) platform, designed to offer operators the ability to integrate Wi-Fi with 3G and 4G networks, enabling end users to seamlessly connect with preferred Wi-Fi networks. In addition, the company said it hired Steven Livingston as senior VP of carrier development to lead sales and marketing for the company’s new service provider business.
The OMX platform includes authentication and transaction settlement capabilities so operators can develop new services and find new revenue opportunities. Deutsche Telekom (DTEGY) has already adopted the platform as part of its Wi-Fi Mobilize service, which is a network services exchange for in-country and international roaming.
“The next wave of Wi-Fi is becoming a mobile operator phenomenon, and it is our business to help telecom operators enter the Wi-Fi business with speed to market and a reduced cost and risk profile, without a need for additional capital investment,” said Evan Kaplan, president and CEO of iPass. “By enabling operators to provide an integrated approach to mobility, iPass OMX positions them to participate in the second wave of Wi-Fi.”
Operators worldwide are looking at Wi-Fi to offload traffic from the cellular network. Yesterday, KDDI Corp. (KDDIY) and Ruckus Wireless announced plans to roll out 100,000 Wi-Fi access points across Japan to offload traffic from KDDI’s cellular network.