Leap Wireless altered its iPhone-related rate plans and rolled out a new family plan option for customers that it claims is half the price of competing offers from larger rivals.
The carrier, which has been struggling as of late to compete in the increasingly competitive no-contract space, is now allowing iPhone customers to select between three rate plans ranging from $50 to $70 per month. The $50 plan includes unlimited voice, messaging and 1 gigabyte of un-throttled data service; the $60 plan adds unlimited directory assistance, international messaging and 2.5 GB of un-throttled data; and the $70 plan doubles un-throttled data to 5 GB per month.
The carrier previously only offered a single iPhone plan priced at $55 per month for unlimited voice, messaging and un-throttled data services up to 2.3 gigabytes per month. The carrier noted the new plans align with its other rate plans based around its Muve Music offering, which is now offered across all of its smartphone plans.
Leap began carrying the iPhone last June, committing $900 million over a three-year period. Leap currently sells the iPhone 4 for $250, the iPhone 4S for $350 and the iPhone 5 for $500.
As for those looking to pool billing options, Leap said its new family plan offering will cut $10 off the price of its $50 single-line smartphone rate plans for customers signing up for two lines or more. Thus two lines of unlimited voice, messaging and 1 GB of un-throttled data services will run $80 per month. One qualification for the offering is that customers must sign up for the carrier’s Automatic Bill Pay feature.
Leap noted that the offering is half the price of what AT&T Mobility charges for two lines of service with unlimited voice calling, messaging and only 300 megabytes of data service per line.
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