SINGAPORE—During this year”s Amdocs InTouch event in Singapore, several speakers presented their predictions for the near future of telecommunications and social media. RCR Wireless News attended Amdocs In Touch, and here are some videos from the event.
Social media trends
During a speech at Amdocs InTouch, Randi Zuckerberg, former marketing director of Facebook and sister of the company’s co-founder and CEO Mark Zuckerberg, pointed out ten social media trends. She called them “thinking big in today’s social world.” Check them out:
- Luxury living without luxury sending
- Mobile everywhere
- Rise of the entre-ployees
- Big data = personalization
- Cloud replacing memory
- Cars as the new phones
- Gamification of everything
- Now everyone can have a second job online
- Brands as media companies
- Time for a digital detox
The importance of customer experience to face competition
Amdocs president and CEO, Eli Gelman, opened this year’s InTouch event by stating that greater competition creates more educated and sophisticated costumers and consumers.
Meeting new customer demands
Be where your customers are; do unexpected things to surprise them; look and see through their eyes and give them the best, now—these are tactics that telecom operators cannot forget when handling customer experience, according to Amdocs customer business group’s president, Ayal Shiran.
Telecom’s next five years
At the InTouch 2013 event, Alfred Binford, president of Amdocs consulting division, presented what he believes is in store for the telecommunications sector in the next five years. According to Binford, it is hard to predict in the long-term, but he noted three majors milestones:
- Continuing evolution (2013)
- Life in fast lane (2014-16)
- Virtualization and contextual (2017-18)
Big data analytics
During the media sessions, Eyal Felstaine, Amdocs vice president of product strategy, pointed out that across the telecom industry, big data analytics brings the ability to better understand customers. According to Felstaine, carriers should go beyond traditional business intelligence because it only shows what has happened. “The next step is predictive analytics,” he said.
Amdocs provided travel costs to this event.
