–Good Technology has closed a deal with NTT DoCoMo for secure mobility for businesses. The Japanese carrier now has Good for Enterprise, the Good Collaboration and the Good Dynamics Secure Mobility Platform available. In addition to device data security, the company’s mobility platform also provides mobile analytics based on transactions and usage.
As part of its expansion into Japan, Good established a Japanese corporation, Good Technology Japan, with headquarters in Tokyo.
“There is a growing awareness across Japan that mobile device management (MDM) alone is an insufficient approach to securing mobile data,” said Christy Wyatt, CEO of Good Technology, in a statement. She added that the company’s recent acquisition of real-time mobile monitoring company BoxTone was Good’s “first step in providing enterprise customers in Japan with access to secure mobility, so they protect their data and not just their devices.”
Good recently filed for an IPO with the Securities and Exchange Commission, with an undetermined price range and number of shares to be sold.
–Software-as-a-service analytics company Logentries now has auto-logging capabilities for tracking use behavior and activity, with support for mobile operating systems including iOS, Android and Windows Mobile.
–Mobile marketing automation company Swrve released its first report on app monetization and engagement, showing that on average, iOS users spend 45% more on in-app purchases than Android users. iOS users are also 32% more likely to make a purchase at all, according to Swrve. The company said that figure “probably reflects both the well-established socio-economic divide between Apple and Android and the relatively frictionless in-app payment process in the Apple ecosystem.”
However, Android users are more engaged, Swrve said, spending 17% more time in any given app due to more individual app sessions in a month. The report is based on April session, retention and spending data for more than 10 million users across dozens of applications. Only data was included from apps with directly comparable iOS and Android versions.
“This report is certainly a timely reminder that success on mobile is about more than just install numbers,” said Hugh Reynolds, CEO of Swrve. “The evolving nature of the app market, and particularly the behavior of users on each of these platforms, is fascinating in itself, but also vital business information for those developing for mobile. We believe this report is the first true ‘like-for-like comparison of Android and iOS user behavior, and the results go some way to demonstrating why iOS retains such appeal for developers – even as Android steals market share in terms of sheer numbers.”
