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CVidya on revenue analytics

Kelly Hill
By Kelly Hill
Big Data AnalyticsSoftware

Amit Daniel, EVP of marketing & business development for CVidya, spoke with RCR Wireless News about its revenue analytics solution that is now employed by 150 operators worldwide.
The company is expanding its capabilities in analytics beyond fraud and revenue assurance to include marketing analytics. Daniel said that large challenges such as how to accelerate data revenues and usage are tackled by breaking them into specific use cases, such as identifying family members and offering them a shared data plan.
CVidya announced support for big data analytics processing via Hadoop earlier this year, to provide less costly enablement of big data analytics for fraud management, revenue assurance and marketing analytics.
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ABOUT AUTHOR

Kelly Hill
Kelly Hill
Kelly reports on network test and measurement, as well as the use of big data and analytics. She first covered the wireless industry for RCR Wireless News in 2005, focusing on carriers and mobile virtual network operators, then took a few years’ hiatus and returned to RCR Wireless News to write about heterogeneous networks and network infrastructure. Kelly is an Ohio native with a masters degree in journalism from the University of California, Berkeley, where she focused on science writing and multimedia. She has written for the San Francisco Chronicle, The Oregonian and The Canton Repository. Follow her on Twitter: @khillrcr

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