Sprint touts data rollover advantages, launches Boost TV service
Sprint has jumped on the rollover data bandwagon by kicking off the ability for prepaid customers to keep up to 30 gigabytes of unused data for an unlimited amount of time.
Sprint said that beginning this week, customers signing up for the Sprint-branded prepaid service with unlimited voice calling and text messaging through Best Buy locations will be able to store up to 30 GB of unused data for as long as they maintain their account. The option is available on all three Sprint Prepaid unlimited plans, which begin at $35 per month for 1 GB of data; $45 per month for 3 GB of data; and $55 per month for 6 GB of data.
Sprint mentioned the plan’s advantage compares to similar rollover offerings from rivals, including T-Mobile US and AT&T Mobility.
T-Mobile US late last year launched its Data Stash program for its postpaid, no-contract plans with at least 3 GB of paid data per month. The carrier goosed adoption of the offer by providing 10 GB of free data and allows customers to keep unused data for up to 1 year. The carrier earlier this year rolled out the Data Stash plan to its prepaid customer base.
AT&T Mobility countered the T-Mobile US offer with its own data rollover program targeting its Mobile Share Value plans with the ability to keep unused data for one month. The rollover initiative has a history at the carrier as its former Cingular Wireless incarnation was one of the first to offer a rollover feature for its voice calling plans back in 2002. More recently, Verizon Wireless offered a rollover of data access for its prepaid AllSet Plans.
Sprint also noted that Prepaid customers can qualify to transfer to a postpaid plan after nine on-time payments. Sprint’s postpaid plans offer the option of unlimited data beginning at $50 per month.
Boost TV
Sprint’s Boost Mobile no-contract brand launched a streaming “TV” service that initially includes access to seven sports channels for $10 per month. The channels include AyM Sports, Azteca America, BeIn Sports, BeIn Sports in Español, Fightbox, Latin American Sports and TyC.
The service is available through an installed application compatible with smartphones running Google’s Android operating system.
Sprint said streaming-video services for its Boost offering are limited to 3G speeds, with cellular-based usage counted against the user’s data bucket. Once customers reach their data allotment, network speeds are reduced. Customers can tap unlimited access to the BoostTV service via a Wi-Fi connection.
Boost Mobile has increased its Latin America reach having recently launched a new rate plan that includes a bucket of calling and unlimited messaging from the U.S. to Cuba.
Sprint’s prepaid services, which include Prepaid, Boost Mobile, Virgin Mobile USA and the government subsidized Assurance Mobile, has been a significant driver for the carrier’s recent customer growth. Direct prepaid services contributed nearly half to its nearly 1.25 million net customer additions posted for its latest quarter.
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