Current GSMA Director General Mats Granryd will step down following MWC Barcelona 2025
The GSMA board has appointed Vivek Badrinath as the director general and member of the GSMA board effective 1st April 2025. Badrinath most recently led Vodafone’s Vantage Towers subsidiary as CEO and is replacing Mats Granryd, who announced his pending departure in June.
“During our selection process it was clear that Vivek’s deep understanding of the industry and its potential make him the ideal individual to lead the GSMA into the next phase of its evolution,” commented José María Álvarez-Pallete López, chairman of the GSMA. “I am confident that Vivek will work, together with the Board and our excellent GSMA Leadership Team, to drive change and innovation, creating value for both the industry and society.”
Prior to his role at Vantage Towers, Badrinath was appointed Regional CEO of Africa, Middle East and Asia Pacific at Vodafone, and before that, served as the Deputy CEO, Innovation, Marketing and Technology at Orange. He said he is “proud and honored” by his latest appointment at the GSMA.
Granryd is stepping down from his post after Mobile World Congress Barcelona 2025, ending a nearly decade-long tenure. He will remain involved with the GSMA acting as a Special Advisor to the Board for the remainder of 2025.
