ZTE said the solution integrates directly with the 5G core, enabling end-to-end automation and reducing reliance on traditional operational support systems
In sum – what to know:
Intent-based services – ZTE’s platform enables users to request network performance outcomes directly, shifting from fixed plans to dynamic, demand-driven service delivery.
Monetization shift – Operators can target new revenue streams by offering guaranteed performance for applications such as streaming, gaming, and video conferencing.
Network automation – Integration with 5G core and analytics systems allows real-time resource allocation and moves networks toward more automated operations.
Chinese vendor ZTE has introduced a new AI-driven platform designed to enable intent-based service delivery in 5G networks, as operators look for new ways to monetize infrastructure beyond traditional connectivity models.
At MWC Barcelona 2026, the vendor unveiled its “Telco Service Agent,” a system that allows users to request network performance outcomes using natural language, with the network dynamically allocating resources to meet those requirements.
The platform is built around an interaction layer that interprets user intent and translates it into network actions in real time. Instead of relying on predefined service tiers or plans, users can express specific needs—such as improved performance for a particular application—and the system adjusts network behavior accordingly.
ZTE said the solution integrates directly with the 5G core, enabling end-to-end automation and reducing reliance on traditional operational support systems. The architecture is designed to allow networks to respond more quickly to changing demand conditions and user requirements.
The company also pointed to early deployment results, indicating improvements in user experience metrics for latency-sensitive applications such as live streaming. These gains are linked to the platform’s ability to dynamically manage network resources and prioritize traffic in real time.
In an interview with RCR Wireless News, Zhao Weiqun, VP of ZTE, outlined the initial services expected to emerge from the platform. “The Telco Service Agent platform is expected to first enable operators to launch high-impact, experience-sensitive services such as personalized live streaming optimization, lag-free video conferencing, and cloud gaming with guaranteed low latency,” he said.
These use cases are focused on applications where performance consistency is critical. “These use cases directly address the needs of high-value users like social media celebrities, remote workers, and mobile gamers, who expect consistent, high-quality connectivity,” Zhao added.
The platform is designed to adjust network behavior dynamically based on user intent. “Based on user intents, the platform dynamically allocates network resources, reduces latency, and enforces QoS policies in real time,” Zhao said. “This enables operators to better monetize the network capabilities, turning connectivity into personalized, on-demand service assurance while significantly enhancing the customer experience.”
Zhao also provided details on how the platform integrates into existing network environments. “The Telco Service Agent integrates with existing 5GC via NEF+MCP server, seamlessly linking BSS/OSS to network operations,” he said. “NWDAF performs real-time data analytics for proactive congestion prediction, while AI-UPF with Smart DPI precisely identifies traffic flows and enforces dynamic QoS policies.”
He added that this architecture changes how networks operate. “This architecture transforms reactive networks into proactive monetization platforms, instantly translating natural language intent into deterministic connectivity,” Zhao said. “Users flexibly customize personalized experience assurance boosters for travel planning, high-speed rail business, cultural tourism and large venue streaming.”
ZTE positions intent-driven networking as a key element in the next phase of network evolution. As operators face increasing pressure to generate returns on 5G investments, the ability to deliver differentiated services based on performance and user requirements is becoming more relevant.
Zhao emphasized the strategic role of this approach. “Intent-driven networking is poised to become a key differentiator for operators in monetizing 5G and 5G-Advanced networks,” he said. “Also, as data plans are reaching commoditization, the ability to offer personalized, on-demand service experiences creates a new revenue stream through ‘Experience as a Service.’”
