KT has outlined plans to deepen the company’s AX – or AI transformation – strategy through new AI platforms, enterprise services, and hyper-personalized customer offerings
In sum – what to know:
AX platform focus – KT said it is reorganizing around an “AX platform company” strategy centered on AI-driven telecom, enterprise and customer services.
Sector-specific AI – The operator plans to expand AI offerings across finance, manufacturing, public sector and defense markets through customized AX platforms and managed services.
Customer experience push – KT is applying AI across customer service, IPTV, sales, and business operations while also prioritizing customer protection and trust recovery.
South Korean operator KT Corporation has said it is accelerating its transition toward an “AX platform company,” as the carrier expands AI-driven services across telecom, enterprise, and industry-specific markets.
During a conference call with investors, KT executives outlined plans to deepen the company’s AX — or AI transformation — strategy through new AI platforms, enterprise services, and hyper-personalized customer offerings.
Hye-Byung Min, chief financial officer at KT Corporation, said the company had reorganized its growth strategy and implementation system following management and business restructuring. “KT will evolve to become an AX platform company that leads the AI innovation of Korea,” Min said.
The executive added that the company sees AX innovation as “a springboard for our next leap forward,” while also emphasizing shareholder returns and core infrastructure investments.
According to Min, KT plans to strengthen information security, network infrastructure, and IT systems while developing new AI-based growth drivers including “sector-specific AX, hyper-personalized AX, and new growth AX.”
Hyun-Jin Park, head of the customer business group, said KT is focusing on “hyper-personalized customer experience based on AX” while rebuilding customer trust following subscriber declines earlier this year linked to an early termination penalty waiver program.
Park said KT launched a “customer protection 365 task force” in April and is using AI to analyze customer feedback and identify risks proactively.
The company is also expanding AI-enabled consumer services including MyK, its AI service platform for B2C customers, and Sajang Easy AI, which targets small business owners.
KT also plans to apply AI to customer consultation, sales, phone activation and customer support functions to improve operational efficiency and personalization.
On the enterprise side, Bong-Gyun Kim, head of the enterprise business division, said KT intends to focus on specialized AI services for public sector and industry customers. “The strategic goal of KT’s B2B business in 2026 is to lead the B2B AX market with specialized AI for the public sector and different industries,” Kim said.
According to the executive, KT plans to expand its presence in the AX infrastructure market through large-scale projects while developing sector-specific AI reference models and packaged telecom and AI offerings.
The company identified finance, manufacturing, defense, and public sector organizations among its target verticals.
Meanwhile, Sang-won Park, head of the AX business division, said KT is developing an “AX platform-centered project implementation system” that combines AI consulting, AI platforms, and operational capabilities.
The executive highlighted the company’s focus on agentic AI and AI contact center technologies. “We are incorporating business task automation based on agentic AI to develop the next-generation AICC,” Park said.
According to KT, the next-generation AI contact center platform will evolve beyond customer service into a broader marketing and operational platform that can be deployed across multiple sectors.
The company also plans to develop sector-specific AI platforms that consider industrial characteristics, government regulations, security, and sovereign requirements.
KT added that it will continue expanding managed AI services and data infrastructure capabilities as part of its broader AI growth strategy.
In October 2025, KT had unveiled SOTA K, an artificial intelligence system based on GPT-4o and developed in partnership with Microsoft, according to Korean press reported. The reports noted that the AI model is designed specifically for Korean language and culture.
According to KT, SOTA K was trained on curated domestic datasets and tailored to reflect Korean society. The company described the system as grounded in four guiding principles: data sovereignty, cultural understanding, user choice, and responsible deployment.
