BELLEVUE, Wash-Laura Marriott has been named the new executive director of the Mobile Marketing Association, its board of directors said. The MMA aims to stimulate the growth of mobile marketing, m-commerce and supporting technologies.
Marriott most recently served as Intrado Inc.’s director of international mobility marketing. Before her tenure at Intrado, Marriott also held leadership positions at Cyneta Networks and Cell-Loc Inc.
“We are extremely pleased that Laura will represent MMA and lead the organization’s efforts in growing its membership, maximizing its reach, and helping shape the global mobile marketing industry’s future,” said Jim Manis, global chairman for the MMA. “The MMA is entering a new stage of development as the market evolves, and Laura will help us to grow with selected initiatives and events designed to foster sustainable, consumer-friendly growth in the marketplace.”
