SAN DIEGO-Verizon Wireless is offering a mobile blogging application to its subscribers. The carrier launched Rabble, a mobile blogging application from Intercasting Corp. designed to allow users to create and distribute homemade content. For a $3 monthly access fee, bloggers can use the application to publish content to existing Web sites or can import existing blogs to Rabble and can charge others to use their content.
The pact marks the first carrier agreement for Rabble, which came to market earlier this year. Shawn Conahan, Intercasting co-founder, describes Rabble as a cross between eBay and a photoblog with location and messaging features.
“The business model, for us, is the marketplace itself,” Conahan said earlier this year. “People have a fundamental need to connect themselves to the ones around them, and I would be hard-pressed to give you an example of a device that’s more personal than a phone.”
