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Vidiator, MRA team for content distribution

BELLEVUE, Wash.-Vidiator Technology Inc. is teaming with content rights broker Media Rights America L.L.C. (MRA) to offer video clips of extreme sports, soccer and Brazilian models to mobile users.

The deal grants Hutchison Whampoa Group subsidiary Vidiator the rights to deliver streaming video of MRA-licensed content to wireless carriers. MRA’s library includes content from Brazilian soccer teams, extreme fighting organizations and South American models.

“Given the rapid development of wireless technology and adoption by consumers, there is a growing need for partnerships like this that marry diverse content with cutting-edge delivery applications,” said C. Neil Farnsworth, MRA’s managing partner.

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