LITTLE ROCK, Ark.-Alltel is teaming with the host of the hit show “Extreme Makeover: Home Edition” for a sweepstakes to drive text and multimedia messaging.
Subscribers who enter the contest are encouraged to send text, picture, video or instant messages to increase their chances to win $1 million to build their dream homes. Kyocera Wireless Corp. products and accessories will be featured in promotions for the sweepstakes, which runs through July 8. Alltel also has enlisted celebrity home designer Ty Pennington to promote the contest.
“Wireless customers are just beginning to realize the convenience and the many uses of text messaging,” said Frank O’Mara, executive vice president of marketing for Alltel. “Customers will be amazed by the simplicity of text messaging, and they just might win a $1 million dream home of their very own in the process.”
