SEATTLE-Planned mobile virtual network operator Amp’d Mobile has tapped thePlatform to aggregate and manage digital and audio content, the companies announced Wednesday.
Amp’d Mobile, which is slated to launch this fall on Verizon Wireless’ EV-DO network, will use thePlatform’s Media Publishing System to deliver its youth-targeted content. The technology automatically publishes content for delivery over broadband and mobile networks to PCs and wireless phones, and provides reports on usage and the quality of content delivery.
“Dual delivery of entertainment content is a key piece of our strategy, allowing our users to easily manage their files on the desktop, and if they prefer, play songs and video clips anywhere on their mobile phones,” said Chris Houston, vice president of wireless operations for Amp’d Mobile.
