IRVINE, Calif.—Search company go2 plans to deliver sponsored listings from Yahoo Inc. through its mobile service.
Go2 Directory Systems, which is offered on the decks of Cingular Wireless L.L.C., Sprint Nextel Corp. and Verizon Wireless, will deliver relevant links from Yahoo advertisers in addition to its regular search results. Yahoo offers sponsored listings to mobile search users in Japan and the Untied Kingdom, and the company said it has conducted successful trials in the United States.
Go2 offers Yellow Page localized search information and movie listings to Internet and mobile users. The firm is one of several hoping to cash in on mobile search by placing targeted advertisements based on search key words.
“Yahoo is always looking into new and innovative ways to connect its search advertisers with qualified, engaged consumers,” said Michael Bayle, senior director of business development for Yahoo Search Marketing. “Consumers are using their mobile phones to search for local information everywhere they go, so delivering our listings to go2’s broad mobile user base just makes sense.”
