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CellCity to offer WooWorld content

SINGAPORE—Mobile storefront operator CellCity Pte Ltd. said it has inked a deal to offer content from Asian aggregator WooWorld Pte Ltd.

CellCity offers a vast portfolio of content and applications for businesses and consumers through its Web site Thecellcity.com. WooWorld sells games, ringtones and other entertainment content for wireless and computer use through Wowgotit.com.

CellCity distributes its wares around the world; WooWorld has gained traction in Asia but also provides content in Australia, the Baltic States and Western Europe.

“With CellCity’s partnership, we are confident that our products will reach out to a wider group of mobile shoppers globally,” said Victor Lim, WorldWide’s chief executive officer.

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