Counting on “small details” to differentiate its latest product launch, Sony Ericsson Mobile Communications L.P. announced it will launch its new S500 handset in the United States. Pricing and distribution were not provided.
The quad-band, EDGE-enabled handset focuses on colors, materials and finishes-CMF, in industry parlance-as well as changing themes on its screen, which SEMC referred to as the “desktop.” (The “desktop” notation may well be a semantic distinction that reflects leading handset makers’ aim to get consumers to begin thinking of their handsets as a replacement for the PC environment.)
SEMC touted the S500’s hidden lighting effects and screen themes, which change with the time of day. The handset is equipped with a media player, a 2-megapixel camera, Web browser, messaging options, Bluetooth, PIM and other features now considered de rigueur in a mid-tier handset. The handset will be available in “mysterious green” and “spring yellow.” The device includes software for transferring music from PC to phone and for transferring images from phone to PC.
The handset vendor is set to announce more products for non-U.S. markets later today.
Sony Ericsson launches S500 slim slider in U.S.
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