Tapjoy Inc. announced that it successfully helped Glu Mobile Inc., global publisher of social games for smartphone and tablet devices, fuel the revenue and audience growth of its latest hit game, Gun Bros. Tapjoy’s alternative payment platform helped Glu improve Gun Bros’ monetization rates, while its app distribution network provided scalable and effective promotion.
Nuance Communications Inc., announced that its missed call messenger voice-to-text platform now powers Movistar Spain’s Llamadas Perdidas. Movistar’s Llamadas Perdidas is a voice-to-text services that enables its subscribers to receive transcribed voice messages via SMS text message when call recipients can’t be reached or do not have voicemail. It uses Nuance’s Missed Call Messenger service, which is built on Nuance’s powerful voice-to-text platform, currently deployed with mobile operators around the world. The service is automatically available to all Movistar Spain prepaid and contract customers, with no charges incurred by the message recipient. Read more here.
LogNet Systems, provider of customer management and billing solutions, announced that the company has been selected by V.R.M. Voizplus Limited in Thailand to deploy a multiple play customer management and billing solution. The multiple play solution to be implemented by LogNet Systems will be based on the MaxBill product suite and will unify Voizplus’ customer management and billing activities.The deployment of MaxBill will replace a number of standalone legacy systems previously used by Voizplus. Read more here.
Pacnet, Asia’s independent telecommunications service provider, and the Chongqing municipal government announced the signing of a memorandum of understanding (MOU) to jointly develop an international cloud computing hub in Chongqing. According to the MOU, Pacnet and the Chongqing government will build leading-edge data centers to facilitate the development of an IT hub to support industry and economic development in the region. Read more here.
Responsys Inc., provider of on-demand email and cross-channel marketing solutions, announced at Adobe Omniture Summit 2011, enhancements to its existing integration with the Adobe Online Marketing Suite, powered by Omniture. It is aimed at accelerating time-to-market and reducing complexity of cross-channel marketing campaigns.
Razorfish, the digital agency for Westin Hotels & Resorts, worked with Medialets to create and launch a new mobile rich media ad campaign for Westin that invites consumers to “Warm Up Your Winter”. The campaign, currently running on The Weather Channel for iPhone app, leverages the touch capabilities of the iPhone to give users a sneak peak at warm-weather Westin resorts and experience a sun-filled getaway in the palm of their hands as they are viewing the chilly forecast for their hometown.
