HOLLYWOOD, Calif.-Internet marketing company Smart Entertainment said it will team with noted producer Larry Klein on mobile marketing campaigns.
The joint venture will spawn a new company that will use text messages based on musical artists and Hollywood celebrities. The effort will feature content provided by Klein, who has been involved in the American Music Awards, MTV Awards and American Bandstand.
“The main focus will be on mobile marketing, campaigns, SMS and new revenue-generating services utilizing Mr. Klein’s huge, influential network,” said Emily Priscilla, Smart’s co-founder and chief operating officer.
Smart Entertainment President Halldor Sanne will provide the third name for the new company, dubbed “Priscilla, Sanne, and Klein.”
