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Ring-back service finds success in Turkey

OTTAWA-Two suppliers said a new color ring-back tone service is proving successful for Avea, a mobile service provider in Turkey. One month after launching the CRBT service, the carrier has 250,000 subscribers of the service.

The services uses a telephony platform by Defne Communications and media processing building blocks from PIKA Technologies.

The service allows subscribers to select an audio clip for their callers to hear instead of the usual ring-back tone. The service works with all types of mobile and fixed phones and network interconnects.

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