TORONTO-Nortel Networks Ltd. said it has appointed Clent Richardson as its new chief marketing officer.
Richardson will oversee the vendor’s marketing organization covering brand development and management, online presence, solutions marketing, advertising, public relations, sponsorships, promotions, community relations, employee communications and events.
Richardson, who joined the company from T-Mobile in April to lead Nortel’s enterprise global marketing business, also will serve on the company’s global executive management strategy group.
The position was unfilled in the company’s recent reorganization.
“After spending six months at Nortel Networks, Clent knows the company well, but retains an outsider’s perspective -honed at two leading global companies known for their marketing effectiveness-that will serve Nortel Networks well in the years ahead,” said Bill Owens, president and chief executive officer.
