LAS VEGAS-Left Right Marketing Technology Inc. said it expects to close its acquisition of NeoLink Wireless Content Inc. by July 31. NeoLink Wireless offers the MobiTV wireless broadcast platform that is offered by Sprint PCS.
Upon completion of the acquisition, Left Right Marketing Technology plans to use NeoLink’s wireless technology and MobiTV broadcast platforms. LRMK offers the CrazyGrazer.com public access shopping kiosks, with the first kiosks scheduled to be placed in time for the 2004 holiday shopping season. The acquisition will allow LRMK’s CrazyGrazer.com to become the first retailer to allow U.S. customers to view and purchase products via cell phones on MobiTV, a live streaming television content service delivered to mobile phones.
As of the end of 2003, MobiTV was available to about 3.2 million Sprint PCS Vision subscribers nationwide for an additional $10 a month. The carrier began offering the wireless streaming TV service in November 2003.
