MobileStorm Inc. said it is working with the MGM Grand Las Vegas hotel to help it promote events at its Studio 54 and Tabu nightclubs. The promotions will use text messaging and mobile billboards to invite patrons to events. The system will allow users to send a text message directly to the hotel to request a reservation to promoted events.
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VeriSign Inc. said it provided the text messaging technology that allowed people to make environmental resolutions. More than 2 billion people were expected to attend Live Earth concerts worldwide on July 7th. Using VeriSign’s technology concertgoers had the opportunity to text message their environmental resolutions to event organizers, said VeriSign.
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A new study commissioned by Samsung Telecommunications America found that young single women who own cellphones use their phones for much more than talking. The survey found more than 70 percent of women use their cellphone as their primary contact organizer and nearly 75 percent use their cellphone rather than a watch to get the time. Women are also using their phone to help in dating situations, with more than one-third saying they’ve had a friend call them on their phone to interrupt a date and nearly half admitting to faking technical difficulties on their phone to avoid someone they are not interested in dating. “A cellphone does much more than make calls for the Single Mobile Female,” said Randy Smith, vice president of channel marketing for Samsung. “The cellphone is an integral part of the SMF’s life, serving as a pocket-size detective, matchmaker, wingwoman and beyond. It is now officially a girl’s best friend.”
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