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MLB teams offer wireless ticketing

Major League Baseball is teaming with Scotland’s Mobiqa to turn mobile phones into tickets to the ballpark.
The companies unveiled Tickets@Phone, an application that allows fans to buy a ticket online and have it delivered to a phone in the form of a readable barcode. Phones are then scanned at the gate, where a paper ticket is printed for the spectator.
The offering is being used by the Oakland A’s, Pittsburgh Pirates and Washington Nationals. While the service apparently has its detractors-one blogger who tried it said the “product is not fully baked”-the companies claim consumer response has been “phenomenal.”
“It is great that baseball fans can now take advantage of a more convenient means of ticketing when attending games,” said Mobiqa CEO Larry Witherspoon. “This is an exciting and easy-to-use service which has been used with great success in the U.K. and Europe, and it is fantastic to be able to offer it in the U.S.”

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