Chanel flees from Apple's iAd platform over strict creative control

At least one major brand has dropped plans to work with Apple Inc.’s (AAPL) iAd mobile advertising service due to Apple’s unmatched control over the creative process, according to The Wall Street Journal.
Since Apple launched the service on July 1 with 17 launch partners, the company has enjoyed a stream of generally positive feedback from those early advertisers. Except one, Chanel S.A..
Some ad executives are unwilling to relinquish too much control over the creative process to Apple and this has prompted Chanel to drop plans for a mobile campaign on the new platform. Marketers are not used to giving up the level of control that Apple is demanding and it is effectively extending the mobile ad creation process to at least eight weeks, which is longer than the typical timeline. One unnamed source told The Wall Street Journal that even Apple’s building of the actual ad is taking two weeks longer than expected.
This isn’t the kind of feedback that Apple wants if it hopes to convince more brands to jump on board its new ad platform, which carries a price tag of at least $1 million. Prior to the launch of iAd, Apple said it had more than $60 million in commitments through the end of the year.