DULUTH, Ga.—Itaas Inc. and Embience Inc. announced they have partnered on a new interactive TV platform designed to allow users to download content associated with television programs to their mobile phones.
The MPTV platform allows consumers to use their remote control to select and download content, such as a video clip of a music video, a sports replay, ringtones or screenshots that can be used as wallpaper, said the companies.
