NORTH HOLLYWOOD, Calif.—The Walt Disney Internet Group has set up a pre-launch Web site for its planned mobile virtual network operator service, Disney Mobile.
The site allows interested consumers to sign up for information about the cellular service and indicates a launch date of this summer. Disney Mobile promises customers “unique, easy-to-use features, family usage controls [and] options to customize the wireless experience,” plus exclusive Disney content, according to the Web site.
Disney plans to launch a MVNO service using Sprint Nextel Corp.’s CDMA network.
Disney subsidiary ESPN launched its Mobile ESPN service earlier this year also using Sprint Nextel’s CDMA network.
