NEW YORK-Alex Green has joined Heavy.com as senior vice president and general manager with responsibility for running the company’s new mobile content division.
Previously, Green was senior vice president of business development and vice president of sales at Mforma, where he worked to develop the company’s North American business.
Heavy.com is a broadband network that boasts more than 10 million unique viewers per month. The company said it will offer its range of content-which includes programming staples like “Behind the Music that Sucks” and “Blisster”-to cell phone users.
