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MmO2 Ireland offers mblogging service

DUBLIN, Ireland-Irish mobile operator MmO2 began a new service called FoneBlog that allows customers to create and run personal Web sites from their mobile phones.

The service, from NewBay Software, allows mobile users to tap into the increasingly popular blogging trend. The system integrates with operator messaging, portal and billing systems, NewBay said.

“FoneBlog is an exciting service for camera-phone users, and a clear way for mobile network operators to increase multimedia messaging and data traffic and revenues,” said Paddy Holahan, chief executive officer of NewBay Software. “Mobile-phone users love having their own Web sites where they can instantly publish their pictures and messages on the Internet, viewable by friends, family and Internet visitors from both phones and PC browsers.

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