Telecom Analytics: Carriers expected to increase adoption of real-time analytics

Telecom operators are in the early adoption stages of real-time analytics solutions. Most operators haven’t adopted these solutions because they haven’t had the technology available, argued Adrian Pasciuta, Vitria Technology director of industry solutions, during a video interview with RCR Wireless News.

“In order to do [analytics] meaningfully, you have to be able to take real-time data . . . to take all these billions of events per day and be able to filter them, to correlate them, and to enrich them in real-time. And we haven’t have had the right technology available until now to solve that problem,” he said, noting that carriers have focused on doing historical analysis, looking only at what has happened in the past.

As reported previously in this column, O2, the commercial brand of Telefónica UK, is deploying Vitria Operational Intelligence to gain greater insight into their customer experience. During the interview, Pasciuta commented about the  Telefónica UK deal; he also discussed the challenges carriers face when deploying customer experience solutions and how this market will evolve.

More news from the telecom analytics market:

• Survey—Ernst & Young has released a new, global report on the media and entertainment (M&E) industry which notes that digital leaders are three times more likely than other respondents to use second-generation big data analytics techniques to improve customer engagement (26% vs. 9%).  Of the respondents, 66% rely on in-house resources to get insights on their customers, yet 41% say they gain no insight from their data, suggesting that they don’t have the right big data analytics tools or skills in place and may be better off partnering to access external resources.

>>> Be sure to download the free feature report on telecom analytics: an in-depth article with insights on how carriers can take advantage of analytics solutions to turn data into an information asset, and how carriers can leverage big data, business intelligence and customer analytics to drive revenue, reduce churn and improve network performance.

• SAP announced the acquisition of hybris, a move aimed at delivering the next generation of customer experience. SAP said that the acquisition will accelerate customer intimacy and insight across all channels.
• HP unveiled an expanded big data portfolio at this year’s HP Discover event in Las Vegas. HP claims its new solutions are designed to enable organizations to gain better insight into their data and deliver real-time outcomes.