FALLS CHURCH, Va.-Value-added services on mobile messaging networks will generate more than $8.3 billion by 2008, compared with almost $5 million in 2003, according to research from Telecom Trends International.
The study examines revenues generated by value-added messaging services, including marketing and promotional campaigns; corporate and vertical market applications; surveys and voting; and transactions, entertainment and information services-and does not include revenue generated from access and use of mobile messaging services.
TTI expects that multimedia messaging services will generate more revenue than the more popular short message services, because operators will be justified in charging a premium price for providing MMS services.
The analyst firm expects that in 2008, 59 percent of total messaging revenues will be from MMS and the rest will be from SMS.
