HUNTINGTON, N.Y.-CirckaMedia Inc. has released a Web service application programming interface for management of promotions and campaigns delivered to desktop computers and mobile communications devices.
The CirckaAPI defines how developers may use various methods and classes to interface with CirckaImpact, a digital marketing platform enabling businesses to deliver e-mail and mobile marketing campaigns from existing customer relationship systems, Web sites, billing systems or other proprietary applications in their networks.
“Our clients, (who are) direct marketers, want efficient ways to administer, execute and analyze e-mail and mobile campaigns from their desktops. Information technology managers want highly reliable and scalable solutions, built on open standards, and the ability to interface with the network and other in-house applications,” said Bryan Parola, chief marketing officer.
“CirckaAPI gives IT the hooks into the platform and (gives) marketing the hands-on application they can use from a Web browser.”
