EINDHOVEN, The Netherlands-Philips Electronics said it will supply its Platform4 multimedia encoding technology to Italy’s Mediaset for audio and video services for mobile operator 3’s third-generation launch in Italy.
The platform is a mobile media handling line that will allow subscribers to play virtually live Mediaset encoded audio/video content on their mobile devices.
Mediaset is one of the largest privately held television production and broadcasting groups in the world. 3 is slated to launch 3G services in Italy by end of March.
