U.S. Cellular joins latest price war

Not wanting to be left out of the fun of a price war, regional wireless operator U.S. Cellular Corp. announced today that it would also join the recent rush to offer unlimited voice calling for $70 per month.
The move follows the announcement late last week from Verizon Wireless that it was cutting the price of its unlimited voice calling plans from $100 per month to $70 per month, a move that was quickly followed by rival AT&T Mobility.
U.S. Cellular said that beginning today new and existing customers can sign up for its Unlimited National Individual Plan and receive unlimited voice calls for $70. The carrier also cut the price of its unlimited voice calling-equipped family plans to $120 per month for two lines, which match the prices set by Verizon Wireless and AT&T Mobility. New customers are required to sign a two-year contract, while current customers will not be required to extend their current contract.
T-Mobile USA Inc. continues to be the low-cost leader with its recently launched Even More plans charging $60 per month for unlimited calling, $70 per month with the addition of unlimited messaging and between $80 and $100 per month with an unlimited data package depending on device. Sprint Nextel Corp.’s unlimited voice plans also include unlimited messaging, data and navigation services for $100 per month.
All of these plans are still more expensive than similar no-contract offerings from carriers like MetroPCS Communications Inc. and Leap Wireless International Inc., which do not match the coverage of the nationwide operators, as well as operators that offer service on nationwide networks like Boost Mobile and Tracfone Wireless Inc.’s Straight Talk.