LONDON—Orange has partnered with BBC Multimedia and Digital Bridges to bring the television show “The Weakest Link” to mobile-phone users in Europe.
The mobile version of the game show will be available for Wireless Application Protocol (WAP) and short message service (SMS) phones. The WAP version offers a graphic format, compared with the SMS text version.
Orange has secured the exclusive rights to the SMS version of the game in the United Kingdom.
