OTTOWA—Spotwave Wireless unveiled its new SpotCell 100, an in-building coverage product that it said provides “always-on” cell phone coverage. According to Spotwave, the SpotCell 100, which is based on smart antenna technology, features extended coverage up to 20,000 square feet.
“Even though the much-anticipated new data services and next-generation technologies will be great, today’s customers are frustrated with basic quality of service issues,” explained John Cusack, president of Wireless Consulting Inc. “Poor coverage is a wireless industry headache that just won’t go away, and in-building coverage is something customers want, expect and, increasingly, demand.”
He added that if in-building coverage was satisfactory, increased customer satisfaction would lead to decreased churn as well as increased in-building airtime minutes of use.
