BOSTON—In a recent report, analyst and consulting company Ovum warns that operators need to follow thought-out strategic business plans in order to successfully implement third-generation technologies in the foreseeable future.
“Operators need to be prudent. The capabilities and anticipated limitations of 3G technologies have been an open secret in the mobile industry for some time, yet the marketing machine has maintained the hype of a fully multimedia 3G world from the start,” said Ovum Principal Consultant Eirwen Nichols. “Expectations need to be realistic particularly in the early stages of network deployment to reduce the risk of 3G falling into the ‘WAP trap’ where overkill is merely followed by disappointment.”
The Ovum report recommends that mobile operators build, buy or share in order to reduce costs and ensure rapid rollout.
