RESTON, Va.-Delta Air Lines Inc. and Nextel Communications Inc. announced a marketing initiative allowing Delta SkyMiles members to earn 5,000 frequent flyer miles when they sign up for any Nextel wireless service plan.
“Frequent flyers are highly mobile, affluent and tech-savvy business people and high-end customers,” said Tom Kelley, executive vice president and chief marketing officer for Nextel. “By teaming with Delta Air Lines, Nextel is able to offer our four-in-one suite of integrated wireless services to one of our target markets, the frequent flyer, in a cost-effective manner.”
