PHILADELPHIA-Zing Interactive Media reported an agreement to use AT&T Wireless’ Free Connect offer to provide airtime-free, three-digit access to music and information services offered through partner radio stations.
The Zing321 will allow radio listeners to dial #321 from their wireless phones and purchase music they hear, respond to an advertisement or participate in a promotion.
The service is scheduled to launch in June on Clear Channel’s Philadelphia stations ALICE 104.5 and WJJZ Smooth Jazz.
