TORONTO-724 Solutions Inc. expanded its mobile-commerce offerings with the release of its Mobile Commerce Services Platform, which the company said will give customers alerts when particular sales occur and simplifies purchases spurred by offline advertisements.
The company said its MSP product gives users an “actionable alert,” which includes a buy button option for particular goods and services like airline rebates and blue jeans. 724’s product also features Point of Exposure Technology, which allows users to purchase items advertised on billboards and other offline mediums using a numerical code.
“We believe that our ability to enable connectivity between a wide footprint of consumers and a tremendous potential base of goods and services will maximize both customer value and merchant opportunity,” said Chris Jarman, 724’s general manager of m-commerce.
