NEW YORK-Bolt Inc., a communication platform geared for 15- to 20-year-olds, launched an interactive wireless advertising effort with a Nintendo ad campaign in conjunction with wireless carriers AT&T Wireless Services Inc., Sprint PCS, Verizon Wireless and others.
Bolt said it will deliver text-based and WAP-formatted advertising over these networks. It also joined SkyGo’s in-progress wireless marketing study.
The campaign allows Bolt members who choose to receive the ads to receive “What’s Cool on Bolt” updates on their wireless devices. The updates promote a new Nintendo game and allow Bolt members to discuss the game in Bolt chat rooms.
